Inbound Marketing takes recruiter marketing to the next level!
|
|
Did you see Joe Mullings at the MRI United Conference last week? It was a fantastic presentation on how necessary inbound marketing has become in employment branding. If you didn't watch it, you can find the recording on MRI's Resource.
Like Joe said, inbound marketing is the key! With inbound marketing, your firm will bring in leads with no effort from your team! It all starts with having a professional website to direct your leads through. Your website will act as a hub where candidates and employers can learn more about your company, find an easy way to reach you, and even explore job openings.
But ... What's a website without traffic?
As a recruiter, LinkedIn Ads are one of the most targeted and direct ways to bring in traffic to your site. LinkedIn Ads give you the ability to promote a job opening to thousands of qualified candidates and to present your recruiting niche to your ideal employer.
We are not talking about just posting a job with the Linkedin Job Board, but setting up ads that are targeted to hiring authorities and candidates in your specific DIG. Linkedin Ads present your brand to people who look at their LinkedIn millions of times over for a very reasonable budget and so few companies have yet to try it!
Don’t stop marketing when they visit your site!
If a website visitor comes to your site and does not call or fill out a form, you are likely to lose them for good.
Digital Remarketing ensures that you aren't bringing traffic to your site for no reason. If the candidate or employer leaves your site, your brand will stay top-of-mind during their recruiter research period, thus driving a conversion.
Reach out today to learn more about how Carbon Web can build your company’s inbound marketing.
